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Mighty Wallet

Guide to promoting Mighty Wallets

Origin Story - BE MIGHTY!

I went from Starving Artist to Viral Entrepreneur

I started with $300 and a wild idea to make a link-less magnetic bracelet when I was still a struggling (starving) artist in NYC. 

Watch my first ever Viral Video that I posted to YouTube in 2006. In 3 months I would make more than I'd make in 5 years at my day job - this started my entrepreneurial journey

magnetic bracelet viral video 2000s 

After my first ever video on YouTube went viral I made other viral hits from the 2000s and tried inventing new products along the way... like Desk DOTS

desk dots magnetic desk shovel magnets 2000s viral video

 

After having my magnetic inventions get really badly knocked off by dubious companies I doubled all my efforts to promote my wallet invention.

Eventually the success of my Google TV Ad and the popularity of Mighty Wallets put my company on the Inc's Fastest Growing List 3 years in a row;

mighty wallet tv ad google tv ad, 2011

Inventing the Mighty Brand

When I invented the first Tyvek Wallet in 2005 I had to find a way to market a wallet that no one had ever seen before that was; 

  1. Made of Tyvek® (like express mail envelopes and housing wrap)
  2. Designed with a single origami sheet, not stitched, just folded. 
  3. Can be recycled at special facilities

 

Brand tag-lines and slogans

Mighty Wallet Catchphrase

Putting all these concepts together in a way that was easy to communicate was a challenge but over time what I came up with was;

Mighty Thin
Mighty Strong
Mighty Green™


Mighty Wallet is not just about features and benefits, it’s about a connection to something more personal. After all a wallet is one of 3 things you carry with you everyday;

  1. Phone 
  2. Keys
  3. Wallet

 

Customers buy a wallet but live an experience

Mighty Wallet is an Experience! 

The Mighty Wallet experience is what turns skeptics into lifelong fans and brand advocates. 

  1. It’s the fun of picking a cool design that’s right for you
  2. It’s the fun of watching your Mighty Wallet expand and adapt as you fill it/use it
  3. It’s the connection you build with your wallet over time as cashiers, clerks and waiters all comment “What a cool wallet!”
  4. It’s the marvel you have after years of use realizing your little Mighty Wallet has stood the test of time.

 

A Successful Brand that Continues to Grow

A Brand Success Story

After 7 years of hard work marketing this product at Trade Shows and on YouTube, Mighty Wallet became hugely successful in the early 2010’s and put my company Dynomighty on the Inc’s Fastest Growing companies list for 3 years.

Not bad for an Artist who had no idea what I was doing! LOL 


Today the Mighty Wallet is being discovered by a whole new generation of minimalist wallet enthusiasts, sustainability and vegan consumers - all learning about the cool properties of the Mighty Wallet for the first time. 


Here are some video snippets from actual customers;

Mighty Wallet Review Compilation Video!


 

Marketing Tool Kit - Do's and Don't

What to Promote about Mighty Wallets

When promoting Mighty Wallet it would be awesome if you can keep these ideas in mind and in your messaging. Rehash them into your content when possible.


Hashtags that work well with Mighty Wallet promotion;

#BEMIGHTY #mightywallet #tyvekwallet #tyvek #tyvekdesign #minimalistwallet #frontpocketwallet #veganwallet #walletshop #wallet #paperwallet #microwallet #everydaycarrywallet #menswallet #veganwallet #vegangifts #vegan #malefashionadvice #sustainable #walletcard #forhim #giftsforguys #lifestyledesign #designlove #vegansofig


What NOT to Promote

Many fans can misinterpret the “tear-resistance” of the Mighty Wallet as “Tear-Proof” which leads to fans attempting to tear their wallets with significant force and sometimes with success. 

If anyone wants to test the strength of Tyvek® you can use the business card inserts as a way to feel how strong Tyvek® is and also to make a convincing demonstration on video. The opener to the “Unbox Therapy Video” is a great example of this;

 

Mighty Wallet & Dynomighty Social Accounts

@dynomightydesign on Instagram
@mightywallet on Tiktok
@mightywallet on Twitter
@dynomighty on Facebook
@mightywallet on Facebook
www.youtube.com/tkelleman on YouTube


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