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Artists Collective Marketing Hacks
Artists may not be the best self promoters but as creatives we are the best marketers.
One of the things I think that made Mighty Wallet successful was being creative and experimental in my approach to marketing.
I didn’t learn marketing from school or from a text book!
I did what all Artists do, I made it up as I went along - utilizing my creativity to make fun & funky ads that stood out.
Be creative in your marketing - try something new - Be Creative, BE MIGHTY!
Artist Collective Marketing Strategies
PRE-PRODUCTION Marketing Ideas
Prior to the release we can do some or all of the following;
- Doing a DIY Blank Mighty Wallet - A video/photo series of drawing on a Mighty Wallet that can be used as content but also we can use the wallet itself as a giveaway during the launch of your wallet.
- Creating added value in any Artists Collective series; adding stickers, buttons, coupons or exclusive content/access to wallet owners. Do you have extra stickers or content we can release with the first orders?
- Offer Pre-orders Signed Mighty Wallets - Signing 20 (+/-) Mighty Wallets for those who order first. Also can be combined with the added value items.
POST RELEASE Marketing
For the release & during the lifetime of your Mighty Wallet we can do any of the following;
- Lifestyle shots of the Mighty Wallets in a lifestyle shot with other products of yours to cross-promote or lifestyle shots of the Mighty Wallet in your studio work environment.
- Emailing stores or collectors about the release. Not everyone sees the first post of a new product keeping the product in your regular rotation reminds people who might have forgotten.
- Dynomighty will produce video content of your Mighty Wallet and a repost as a reel or story will be a reminder to those who were on the fence to grab one.
- Keeping the wallet featured as part of your regular stories and content will keep it relevant.
- Eventually reposting customers' content is also a great way to keep the momentum going.
Examples of Mighty Wallet Artist Marketing
Pre-release Teaser for Ron English Mighty Wallet - Half Dollar Mighty Wallet
Giveaway Teaser for Ron English Mighty Wallet cross promoting his NFT Project