Artists Collective Marketing Hacks

Artists may not be the best self promoters but as creatives we are the best marketers.

One of the things I think that made Mighty Wallet successful was being creative and experimental in my approach to marketing.

I didn’t learn marketing from school or from a text book!

I did what all Artists do, I made it up as I went along - utilizing my creativity to make fun & funky ads that stood out.

Be creative in your marketing - try something new - Be Creative, BE MIGHTY!

PRE-PRODUCTION Marketing Ideas

Prior to the release we can do some or all of the following;

Doing a DIY Blank Mighty Wallet - A video/photo series of drawing on a Mighty Wallet that can be used as content but also we can use the wallet itself as a giveaway during the launch of your wallet.
Creating added value in any Artists Collective series; adding stickers, buttons, coupons or exclusive content/access to wallet owners. Do you have extra stickers or content we can release with the first orders?
Offer Pre-orders Signed Mighty Wallets - Signing 20 (+/-) Mighty Wallets for those who order first. Also can be combined with the added value items.

POST RELEASE Marketing

For the release & during the lifetime of your Mighty Wallet we can do any of the following;

Lifestyle shots of the Mighty Wallets in a lifestyle shot with other products of yours to cross-promote or lifestyle shots of the Mighty Wallet in your studio work environment.
Emailing stores or collectors about the release. Not everyone sees the first post of a new product keeping the product in your regular rotation reminds people who might have forgotten.
Dynomighty will produce video content of your Mighty Wallet and a repost as a reel or story will be a reminder to those who were on the fence to grab one.
Keeping the wallet featured as part of your regular stories and content will keep it relevant.
Eventually reposting customers' content is also a great way to keep the momentum going.

Pre-release Teaser for Ron English Mighty Wallet - Half Dollar Mighty Wallet

Giveaway Teaser for Ron English Mighty Wallet cross promoting his NFT Project